Perceptions and reflections on popular music in Zimbabwe today.
In this article we looked at popular music in view of music promoters in the Zimbabwe music industry. Music promoters have found themselves striving for survival in an economy subdued by a scourge of music piracy and a working class with little or no disposable income. The study shows that in the Zi...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Africa Institute for Culture, Peace, Dialogue and Tolerance Studies
2016
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/827 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1779905361713561600 |
|---|---|
| author | Maguraushe, Wonder Muranda, Richard |
| author_facet | Maguraushe, Wonder Muranda, Richard |
| author_sort | Maguraushe, Wonder |
| collection | DSpace |
| description | In this article we looked at popular music in view of music promoters in the Zimbabwe music industry. Music promoters have found themselves striving for survival in an economy subdued by a scourge of music piracy and a working class with little or no disposable income. The study shows that in the Zimbabwean urban context popular music business is hinged upon profit making. Socio-political and economic factors
inform the evolution of popular music over time. From the 1960s to the 1970s popular music was influenced by the emergence of nationalism and the struggle for political independence. From the 1980s to the late1990s celebration of independence from colonialism were central to popular music themes and genres. The years 2000 to 2009 saw the rise of digital technology in the midst of a shrinking economy and a growing
dire need for solace through music. The current times have seen the shift towards an increased use of digital technology in recording, production, marketing, sales, and consumption of many genres in popular music. Furthermore, promoters and popular musicians have preferred using real music instruments at live performance shows as opposed to lip syncing. The study recommends that further research be undertaken to find more factors shaping the promotion of popular music in Zimbabwe. |
| format | Article |
| id | ir-11408-827 |
| institution | My University |
| language | English |
| publishDate | 2016 |
| publisher | Africa Institute for Culture, Peace, Dialogue and Tolerance Studies |
| record_format | dspace |
| spelling | ir-11408-8272022-06-27T13:49:06Z Perceptions and reflections on popular music in Zimbabwe today. Maguraushe, Wonder Muranda, Richard Popular music, music promoter, music marketing Music management, mass media, modern technology In this article we looked at popular music in view of music promoters in the Zimbabwe music industry. Music promoters have found themselves striving for survival in an economy subdued by a scourge of music piracy and a working class with little or no disposable income. The study shows that in the Zimbabwean urban context popular music business is hinged upon profit making. Socio-political and economic factors inform the evolution of popular music over time. From the 1960s to the 1970s popular music was influenced by the emergence of nationalism and the struggle for political independence. From the 1980s to the late1990s celebration of independence from colonialism were central to popular music themes and genres. The years 2000 to 2009 saw the rise of digital technology in the midst of a shrinking economy and a growing dire need for solace through music. The current times have seen the shift towards an increased use of digital technology in recording, production, marketing, sales, and consumption of many genres in popular music. Furthermore, promoters and popular musicians have preferred using real music instruments at live performance shows as opposed to lip syncing. The study recommends that further research be undertaken to find more factors shaping the promotion of popular music in Zimbabwe. 2016-04-07T15:08:24Z 2016-04-07T15:08:24Z 2013 Article 2308-5630 http://hdl.handle.net/11408/827 en Madirativhange: Journal of African Indigenous languages and literature;Vol.1, No.2; p.36-45 open Africa Institute for Culture, Peace, Dialogue and Tolerance Studies |
| spellingShingle | Popular music, music promoter, music marketing Music management, mass media, modern technology Maguraushe, Wonder Muranda, Richard Perceptions and reflections on popular music in Zimbabwe today. |
| title | Perceptions and reflections on popular music in Zimbabwe today. |
| title_full | Perceptions and reflections on popular music in Zimbabwe today. |
| title_fullStr | Perceptions and reflections on popular music in Zimbabwe today. |
| title_full_unstemmed | Perceptions and reflections on popular music in Zimbabwe today. |
| title_short | Perceptions and reflections on popular music in Zimbabwe today. |
| title_sort | perceptions and reflections on popular music in zimbabwe today. |
| topic | Popular music, music promoter, music marketing Music management, mass media, modern technology |
| url | http://hdl.handle.net/11408/827 |
| work_keys_str_mv | AT maguraushewonder perceptionsandreflectionsonpopularmusicinzimbabwetoday AT murandarichard perceptionsandreflectionsonpopularmusicinzimbabwetoday |