A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery

Social networks have become a vital component in personal life. People are addicted to social network features, updating their profile page and collaborating virtually with other members have become daily routines. Web data mining is a new trend in current research studies. This study sought to d...

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Main Authors: Kumbirayi Kwenda, Noreen Sarai, Tinashe Gwendolyn Zhou
Other Authors: Systems Analyst, Kunda.org, Harare, Zimbabwe
Format: research article
Published: TechnoScience Academy 2023
Subjects:
Online Access:https://cris.library.msu.ac.zw//handle/11408/5712
https://doi.org/10.32628/CSEIT217121
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author Kumbirayi Kwenda
Noreen Sarai
Tinashe Gwendolyn Zhou
author2 Systems Analyst, Kunda.org, Harare, Zimbabwe
author_facet Systems Analyst, Kunda.org, Harare, Zimbabwe
Kumbirayi Kwenda
Noreen Sarai
Tinashe Gwendolyn Zhou
author_sort Kumbirayi Kwenda
collection DSpace
description Social networks have become a vital component in personal life. People are addicted to social network features, updating their profile page and collaborating virtually with other members have become daily routines. Web data mining is a new trend in current research studies. This study sought to develop a framework for social media data mining and analysis for the betterment and advancement of products (art effects) and services (exhibitions) with in the contemporary art industry of Zimbabwe through a case study of the Zimbabwean National Art Gallery. The information for this paper was gathered through the use of in-depth interviews, questionnaires, key-word search and API from the organization’s social media twitter handle were used to get the data for analysis. Focus group participants were chosen from the National art gallery and a matching number was selected from the artist who makes the artworks which will be soles or exhibited through the national art gallery. The findings suggested that, yes it is possible to inform the next batch of products with information mined from analyzing the sentiments or reviews of the previous set of artworks. Hence with this in mind the researchers managed to develop a framework which can be used to implement social media mining in the art sector of Zimbabwe. The proposed framework tried to handle the major limitations in current web mining frameworks by handling challenges such as special symbols, slang use, Data Validity analysis, time frame, and methodologies.
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spelling ir-11408-57122023-06-23T16:24:50Z A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery Kumbirayi Kwenda Noreen Sarai Tinashe Gwendolyn Zhou Systems Analyst, Kunda.org, Harare, Zimbabwe Computer Science, Midlands State University, Gweru, Zimbabwe Information Systems, Midlands State University, Gweru, Zimbabwe Social Media Data Mining Sentiment Analysis Knowledge Data Discovery Social networks have become a vital component in personal life. People are addicted to social network features, updating their profile page and collaborating virtually with other members have become daily routines. Web data mining is a new trend in current research studies. This study sought to develop a framework for social media data mining and analysis for the betterment and advancement of products (art effects) and services (exhibitions) with in the contemporary art industry of Zimbabwe through a case study of the Zimbabwean National Art Gallery. The information for this paper was gathered through the use of in-depth interviews, questionnaires, key-word search and API from the organization’s social media twitter handle were used to get the data for analysis. Focus group participants were chosen from the National art gallery and a matching number was selected from the artist who makes the artworks which will be soles or exhibited through the national art gallery. The findings suggested that, yes it is possible to inform the next batch of products with information mined from analyzing the sentiments or reviews of the previous set of artworks. Hence with this in mind the researchers managed to develop a framework which can be used to implement social media mining in the art sector of Zimbabwe. The proposed framework tried to handle the major limitations in current web mining frameworks by handling challenges such as special symbols, slang use, Data Validity analysis, time frame, and methodologies. 7 1 194 209 2023-06-23T16:24:49Z 2023-06-23T16:24:49Z 2021-02-14 research article https://cris.library.msu.ac.zw//handle/11408/5712 https://doi.org/10.32628/CSEIT217121 Copyright: © the author(s), publisher and licensee Technoscience Academy. This is an open-access article distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non- commercial use, distribution, and reproduction in any medium, provided the original work is properly cited International Journal of Scientific Research in Computer Science, Engineering and Information Technology 2456-3307 open TechnoScience Academy
spellingShingle Social Media
Data Mining
Sentiment Analysis
Knowledge Data Discovery
Kumbirayi Kwenda
Noreen Sarai
Tinashe Gwendolyn Zhou
A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery
title A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery
title_full A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery
title_fullStr A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery
title_full_unstemmed A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery
title_short A Framework for Social Media Data Mining and Analysis to Product and Service Development- Case of The Zimbabwean National Art Gallery
title_sort framework for social media data mining and analysis to product and service development- case of the zimbabwean national art gallery
topic Social Media
Data Mining
Sentiment Analysis
Knowledge Data Discovery
url https://cris.library.msu.ac.zw//handle/11408/5712
https://doi.org/10.32628/CSEIT217121
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