‘Repetition without change?’: A critical discourse analysis of selected ZANU-PF advertisements for the July 2013 and July 2018 elections
Drawing on Critical Discourse Analysis (CDA), and anchored on CDA theory, we argue that as the ruling party’s governance record increasingly came under scrutiny in two election cycles researched, the Zimbabwe African National Union – Patriotic Front (ZANU-PF), largely maintained its old strategies o...
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Main Authors: | , |
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Format: | research article |
Language: | English |
Published: |
SAGE Publications
2023
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Online Access: | https://cris.library.msu.ac.zw//handle/11408/5395 https://doi.org/10.1177/17504813221132977 |
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