Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis
Resilient entrepreneurial strategy is a concept of great importance as it captures how entrepreneurs can ensure business sustainability in the face of harsh economic conditions of a market. In the wake of the economic crisis induced by the COVID-19 pandemic, it is not surprising to observe that scho...
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| Format: | book part |
| Language: | English |
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IGI Global
2022
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| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5246 |
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| _version_ | 1779905227271438336 |
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| author | Mufaro Dzingirai Rodgers Ndava |
| author2 | Midlands State University, Zimbabwe |
| author_facet | Midlands State University, Zimbabwe Mufaro Dzingirai Rodgers Ndava |
| author_sort | Mufaro Dzingirai |
| collection | DSpace |
| description | Resilient entrepreneurial strategy is a concept of great importance as it captures how entrepreneurs can ensure business sustainability in the face of harsh economic conditions of a market. In the wake of the economic crisis induced by the COVID-19 pandemic, it is not surprising to observe that scholars and practitioners are shifting their attention towards entrepreneurial resilience especially in the context of SMEs. With this in mind, this chapter focuses on the resilient entrepreneurial strategies adopted by Zimbabwean SMEs during the COVID-19 pandemic. The study established five strategies, namely strategic alliance, product differentiation, cost containment, innovation, and product differentiation. It is, therefore, recommended that SMEs should harness online technology and constantly re-evaluate entrepreneurial strategies in order to augment their agility to shocks emanating from the business environment. |
| format | book part |
| id | ir-11408-5246 |
| institution | My University |
| language | English |
| publishDate | 2022 |
| publisher | IGI Global |
| record_format | dspace |
| spelling | ir-11408-52462022-11-24T17:40:12Z Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis Mufaro Dzingirai Rodgers Ndava Midlands State University, Zimbabwe Midlands State University, Zimbabwe SMEs Entrepreneurial Resilience Strategy Entrepreneurship COVID-19 Resilient entrepreneurial strategy is a concept of great importance as it captures how entrepreneurs can ensure business sustainability in the face of harsh economic conditions of a market. In the wake of the economic crisis induced by the COVID-19 pandemic, it is not surprising to observe that scholars and practitioners are shifting their attention towards entrepreneurial resilience especially in the context of SMEs. With this in mind, this chapter focuses on the resilient entrepreneurial strategies adopted by Zimbabwean SMEs during the COVID-19 pandemic. The study established five strategies, namely strategic alliance, product differentiation, cost containment, innovation, and product differentiation. It is, therefore, recommended that SMEs should harness online technology and constantly re-evaluate entrepreneurial strategies in order to augment their agility to shocks emanating from the business environment. 119 138 2022-11-24T17:40:12Z 2022-11-24T17:40:12Z 2021 book part https://cris.library.msu.ac.zw//handle/11408/5246 10.4018/978-1-7998-7657-1.ch006 en Cases on Small Business Economics and Development During Economic Crises 9781799876595 open IGI Global |
| spellingShingle | SMEs Entrepreneurial Resilience Strategy Entrepreneurship COVID-19 Mufaro Dzingirai Rodgers Ndava Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis |
| title | Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis |
| title_full | Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis |
| title_fullStr | Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis |
| title_full_unstemmed | Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis |
| title_short | Resilient Entrepreneurial Strategies Adopted by Zimbabwean Small and Medium Enterprises During Economic Crisis |
| title_sort | resilient entrepreneurial strategies adopted by zimbabwean small and medium enterprises during economic crisis |
| topic | SMEs Entrepreneurial Resilience Strategy Entrepreneurship COVID-19 |
| url | https://cris.library.msu.ac.zw//handle/11408/5246 |
| work_keys_str_mv | AT mufarodzingirai resiliententrepreneurialstrategiesadoptedbyzimbabweansmallandmediumenterprisesduringeconomiccrisis AT rodgersndava resiliententrepreneurialstrategiesadoptedbyzimbabweansmallandmediumenterprisesduringeconomiccrisis |