Effectiveness of customer retention strategies in managing customer attrition in the airline industry in Zimbabwe
The research which was undertaken from January to April 2014 looked at the effectiveness of customer retention strategies in managing customer attrition in the airline industry in Zimbabwe. The main purpose of this study is to assess the effects of customer retention strategies; loyalty programs, cu...
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| Language: | English |
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Midlands State University
2014
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| Online Access: | http://hdl.handle.net/11408/482 |
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