Culture Matters in Communicating the Global Response to COVID-19
Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the impo...
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| Format: | Article |
| Language: | English |
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Centers for Disease Control and Prevention (CDC)
2021
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| Online Access: | https://www.cdc.gov/pcd/issues/2020/20_0245.htm http://hdl.handle.net/11408/4331 |
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| author | Airhihenbuwa, C.O. Iwelunmor, J. Munodawafa, D. Ford, C.L. Oni, T. Agyemang, C. Mota, C. Ikuomola, O.B. Simbayi, L. Fallah, M.P. Qian, Z. Makinwa, B. Niang, C. Okosun, I. |
| author_facet | Airhihenbuwa, C.O. Iwelunmor, J. Munodawafa, D. Ford, C.L. Oni, T. Agyemang, C. Mota, C. Ikuomola, O.B. Simbayi, L. Fallah, M.P. Qian, Z. Makinwa, B. Niang, C. Okosun, I. |
| author_sort | Airhihenbuwa, C.O. |
| collection | DSpace |
| description | Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19. |
| format | Article |
| id | ir-11408-4331 |
| institution | My University |
| language | English |
| publishDate | 2021 |
| publisher | Centers for Disease Control and Prevention (CDC) |
| record_format | dspace |
| spelling | ir-11408-43312022-06-27T13:49:06Z Culture Matters in Communicating the Global Response to COVID-19 Airhihenbuwa, C.O. Iwelunmor, J. Munodawafa, D. Ford, C.L. Oni, T. Agyemang, C. Mota, C. Ikuomola, O.B. Simbayi, L. Fallah, M.P. Qian, Z. Makinwa, B. Niang, C. Okosun, I. Culture Matters Communicating Global Response to COVID-19 Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19. 2021-06-02T13:19:29Z 2021-06-02T13:19:29Z 2020 Article 1545-1151 https://www.cdc.gov/pcd/issues/2020/20_0245.htm http://hdl.handle.net/11408/4331 en Preventing Chronic Disease;Vol.17 open Centers for Disease Control and Prevention (CDC) |
| spellingShingle | Culture Matters Communicating Global Response to COVID-19 Airhihenbuwa, C.O. Iwelunmor, J. Munodawafa, D. Ford, C.L. Oni, T. Agyemang, C. Mota, C. Ikuomola, O.B. Simbayi, L. Fallah, M.P. Qian, Z. Makinwa, B. Niang, C. Okosun, I. Culture Matters in Communicating the Global Response to COVID-19 |
| title | Culture Matters in Communicating the Global Response to COVID-19 |
| title_full | Culture Matters in Communicating the Global Response to COVID-19 |
| title_fullStr | Culture Matters in Communicating the Global Response to COVID-19 |
| title_full_unstemmed | Culture Matters in Communicating the Global Response to COVID-19 |
| title_short | Culture Matters in Communicating the Global Response to COVID-19 |
| title_sort | culture matters in communicating the global response to covid-19 |
| topic | Culture Matters Communicating Global Response to COVID-19 |
| url | https://www.cdc.gov/pcd/issues/2020/20_0245.htm http://hdl.handle.net/11408/4331 |
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