Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement
The study investigated the contribution of local communities to Zimbabwe tourism destination brand equity through sustainable tourism practices, with a view of developing a model. A comparative investigation of two popular resorts in Zimbabwe which are Victoria Falls and Domboshava Curves was carrie...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Africa Journals
2021
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| Subjects: | |
| Online Access: | https://www.researchgate.net/publication/347517427_Towards_Establishing_Zimbabwe_Tourism_Destination_Brand_Equity_Variables_through_Sustainable_Community_Involvement/link/5fe04b0745851553a0db4e4d/download http://hdl.handle.net/11408/4309 |
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