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Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement

Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement

The study investigated the contribution of local communities to Zimbabwe tourism destination brand equity through sustainable tourism practices, with a view of developing a model. A comparative investigation of two popular resorts in Zimbabwe which are Victoria Falls and Domboshava Curves was carrie...

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Bibliographic Details
Main Authors: Chigora, Farai, Mutambara, Emmanuel, Ndlovu, Joram, Muzurura, Joe, Zvavahera, Promise
Format: Article
Language:English
Published: Africa Journals 2021
Subjects:
Community involvement
branding
sustainable
tourism
brand equity
Online Access:https://www.researchgate.net/publication/347517427_Towards_Establishing_Zimbabwe_Tourism_Destination_Brand_Equity_Variables_through_Sustainable_Community_Involvement/link/5fe04b0745851553a0db4e4d/download
http://hdl.handle.net/11408/4309
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Internet

https://www.researchgate.net/publication/347517427_Towards_Establishing_Zimbabwe_Tourism_Destination_Brand_Equity_Variables_through_Sustainable_Community_Involvement/link/5fe04b0745851553a0db4e4d/download
http://hdl.handle.net/11408/4309