Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe
Quinoa is one of the ancestral grains now considered as the “superfoods of the future” due to their characteristics as functional foods with great environmental adaptability. The Zimbabwe Resilience Building Fund has introduced quinoa in Zimbabwe to increase resilience of farming systems in light of...
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| Language: | English |
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Food Science & Nutrition
2021
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| Online Access: | https://onlinelibrary.wiley.com/doi/epdf/10.1002/fsn3.2071 http://hdl.handle.net/11408/4117 |
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| author | Muziri, Tavagwisa Chaibva, Paul Chofamba, Anyway Madanzi, Tendai Manjeru, Pepukai Mudada, Nhamo Manhokwe, Shephard Mugari, Amiel Matsvange, Diego Murewi, Cyril Tapiwa Farai Mwadzingeni, Liboster Mugandani, Raymond |
| author_facet | Muziri, Tavagwisa Chaibva, Paul Chofamba, Anyway Madanzi, Tendai Manjeru, Pepukai Mudada, Nhamo Manhokwe, Shephard Mugari, Amiel Matsvange, Diego Murewi, Cyril Tapiwa Farai Mwadzingeni, Liboster Mugandani, Raymond |
| author_sort | Muziri, Tavagwisa |
| collection | DSpace |
| description | Quinoa is one of the ancestral grains now considered as the “superfoods of the future” due to their characteristics as functional foods with great environmental adaptability. The Zimbabwe Resilience Building Fund has introduced quinoa in Zimbabwe to increase resilience of farming systems in light of environmental shocks. In order to improve adoption of the crop, it is important to understand the combined effects of sociodemographic variables on consumer perceptions of the crop. However, there is limited literature on the combined effects of socio-demographic variables on quinoa health and nutritional benefits in Zimbabwe. In this study, we used principle component analysis to identify consumers' perception about health and nutritional benefits of quinoa in Gweru Urban District, Gweru, Zimbabwe. A questionnaire was designed and applied to 200 participants. However, only 167 forms were valid for analysis. Age, education, and income level are main factors that determine consumer perceptions on health and
nutritional claims. The results indicate that quinoa need to be promoted a as a crop that goes beyond food and income security by placing additional emphasis on health and nutritional aspects. This is very insightful in light of the need to improve the uptake of the crop by smallholder farmers in Zimbabwe. However, the use of self-reporting survey method has received criticism for failing to get detailed information on perceptions of individuals. These findings could be handy to promote quinoa as a climate smart crop with additional health and nutritional benefits. This is one of the novel research studies exploring the motives of Zimbabwean consumers towards quinoa as a functional food crop. The work also contributes to knowledge on consumer food preferences. |
| format | Article |
| id | ir-11408-4117 |
| institution | My University |
| language | English |
| publishDate | 2021 |
| publisher | Food Science & Nutrition |
| record_format | dspace |
| spelling | ir-11408-41172022-06-27T13:49:06Z Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe Muziri, Tavagwisa Chaibva, Paul Chofamba, Anyway Madanzi, Tendai Manjeru, Pepukai Mudada, Nhamo Manhokwe, Shephard Mugari, Amiel Matsvange, Diego Murewi, Cyril Tapiwa Farai Mwadzingeni, Liboster Mugandani, Raymond Health Nutrition Perception Principle component analysis Quinoa Quinoa is one of the ancestral grains now considered as the “superfoods of the future” due to their characteristics as functional foods with great environmental adaptability. The Zimbabwe Resilience Building Fund has introduced quinoa in Zimbabwe to increase resilience of farming systems in light of environmental shocks. In order to improve adoption of the crop, it is important to understand the combined effects of sociodemographic variables on consumer perceptions of the crop. However, there is limited literature on the combined effects of socio-demographic variables on quinoa health and nutritional benefits in Zimbabwe. In this study, we used principle component analysis to identify consumers' perception about health and nutritional benefits of quinoa in Gweru Urban District, Gweru, Zimbabwe. A questionnaire was designed and applied to 200 participants. However, only 167 forms were valid for analysis. Age, education, and income level are main factors that determine consumer perceptions on health and nutritional claims. The results indicate that quinoa need to be promoted a as a crop that goes beyond food and income security by placing additional emphasis on health and nutritional aspects. This is very insightful in light of the need to improve the uptake of the crop by smallholder farmers in Zimbabwe. However, the use of self-reporting survey method has received criticism for failing to get detailed information on perceptions of individuals. These findings could be handy to promote quinoa as a climate smart crop with additional health and nutritional benefits. This is one of the novel research studies exploring the motives of Zimbabwean consumers towards quinoa as a functional food crop. The work also contributes to knowledge on consumer food preferences. 2021-05-06T12:15:08Z 2021-05-06T12:15:08Z 2020 Article 20487177 https://onlinelibrary.wiley.com/doi/epdf/10.1002/fsn3.2071 http://hdl.handle.net/11408/4117 en Volume 9: p.1025–1033; open Food Science & Nutrition |
| spellingShingle | Health Nutrition Perception Principle component analysis Quinoa Muziri, Tavagwisa Chaibva, Paul Chofamba, Anyway Madanzi, Tendai Manjeru, Pepukai Mudada, Nhamo Manhokwe, Shephard Mugari, Amiel Matsvange, Diego Murewi, Cyril Tapiwa Farai Mwadzingeni, Liboster Mugandani, Raymond Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe |
| title | Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe |
| title_full | Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe |
| title_fullStr | Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe |
| title_full_unstemmed | Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe |
| title_short | Using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in Gweru, Zimbabwe |
| title_sort | using principal component analysis to explore consumers' perception toward quinoa health and nutritional claims in gweru, zimbabwe |
| topic | Health Nutrition Perception Principle component analysis Quinoa |
| url | https://onlinelibrary.wiley.com/doi/epdf/10.1002/fsn3.2071 http://hdl.handle.net/11408/4117 |
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