The effectiveness of Personal Selling on company performance. A case of C.T. Bolts
The research conducted was to investigate the effectiveness of personal selling on company performance of Zimplow Holdings ltd t/a C.T. Bolts. The company was facing a diminishing trend in its sales and hence management took a decision to refocus its efforts on personal selling so as to improve the...
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| Format: | Thesis |
| Language: | English |
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Midlands State University
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3878 |
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