The impact of merchandise assortment on customer retention: a case study of Village Spar
The study was based on the impact of merchandise assortment on customer retention, the case study being Village Spar. The researcher was inspired to carry out a study on this topic, because she saw firsthand the benefits that lay with good merchandising strategies. However environmental influences h...
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| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3061 |
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