An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths.

Music is central in shaping popular culture for the youth in many societies. This study analyses the contribution of South African music to popular culture among the youth of Nketa and Nkulumane in Bulawayo. Theoretically, the study is informed by identity, uses and gratification and encoding and de...

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Main Author: Ncube, Tambulani
Language:English
Published: Midlands State University 2018
Subjects:
Online Access:http://hdl.handle.net/11408/3006
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author Ncube, Tambulani
author_facet Ncube, Tambulani
author_sort Ncube, Tambulani
collection DSpace
description Music is central in shaping popular culture for the youth in many societies. This study analyses the contribution of South African music to popular culture among the youth of Nketa and Nkulumane in Bulawayo. Theoretically, the study is informed by identity, uses and gratification and encoding and decoding theories of the media. It adopts a qualitative research approach in conducting the research. The study reveals the different components in which South African music is contributing to popular culture among the youth. Music videos and lyrical content are seen to be the biggest carrier of the culture through the contribution to dance, way of dressing, language and slang, subculture/behaviour and lastly local talent. Prominence of South African music among the youth of Nketa and Nkulumane is also compared to their treatment of local music genres. The research also reveals that tribal differences are main cause for the kind of music preference by youth of Nketa and Nkulumane. Recommendations are made to the government, the music industry in Zimbabwe and also the youth themselves.
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spelling ir-11408-30062022-06-27T13:49:05Z An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths. Ncube, Tambulani Music Culture African culture Music is central in shaping popular culture for the youth in many societies. This study analyses the contribution of South African music to popular culture among the youth of Nketa and Nkulumane in Bulawayo. Theoretically, the study is informed by identity, uses and gratification and encoding and decoding theories of the media. It adopts a qualitative research approach in conducting the research. The study reveals the different components in which South African music is contributing to popular culture among the youth. Music videos and lyrical content are seen to be the biggest carrier of the culture through the contribution to dance, way of dressing, language and slang, subculture/behaviour and lastly local talent. Prominence of South African music among the youth of Nketa and Nkulumane is also compared to their treatment of local music genres. The research also reveals that tribal differences are main cause for the kind of music preference by youth of Nketa and Nkulumane. Recommendations are made to the government, the music industry in Zimbabwe and also the youth themselves. 2018-04-30T10:09:56Z 2018-04-30T10:09:56Z 2017 http://hdl.handle.net/11408/3006 en open Midlands State University
spellingShingle Music
Culture
African culture
Ncube, Tambulani
An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths.
title An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths.
title_full An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths.
title_fullStr An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths.
title_full_unstemmed An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths.
title_short An analysis of the contribution of South African music to Bulawayo popular culture: case of Nketa and Nkulumane youths.
title_sort analysis of the contribution of south african music to bulawayo popular culture: case of nketa and nkulumane youths.
topic Music
Culture
African culture
url http://hdl.handle.net/11408/3006
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