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Harnessing social media for business: case study of Zimbabwe. doc
The purpose of this research was to establish the impact of harnessing social media on the Zimbabwean businesses with particular reference to Facebook. The researchers looked at literature from other researchers to guide them. The researchers used focus group discussion and questionnaires to elicit...
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Main Authors: | Musungwini, Samuel, Zhou, Tinashe Gwendolyn, Zhou, Munyaradzi, Ruvinga, Caroline |
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Format: | Article |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | http://ijcsbi.org/index.php/ijcsbi/article/view/326 http://hdl.handle.net/11408/1758 |
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