Harnessing social media for business: case study of Zimbabwe. doc

The purpose of this research was to establish the impact of harnessing social media on the Zimbabwean businesses with particular reference to Facebook. The researchers looked at literature from other researchers to guide them. The researchers used focus group discussion and questionnaires to elicit...

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Bibliographic Details
Main Authors: Musungwini, Samuel, Zhou, Tinashe Gwendolyn, Zhou, Munyaradzi, Ruvinga, Caroline
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:http://ijcsbi.org/index.php/ijcsbi/article/view/326
http://hdl.handle.net/11408/1758
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