Choice and patronage: a study of retail consumers in Zimbabwe
This research focused on one specific consumer group of lecturer at Midlands State University in the city of Gweru in central Zimbabwe in order to investigate their shopping choice and patronage behaviour for a restricted range of basic commodities and foodstuffs. The research also sought to gain so...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Scholedge
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/1492 |
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