The relationship between (4ps) & market basket analysis: a case study of grocery retail shops in Gweru Zimbabwe
The purpose of this study was to investigate the relationship between Product, Place, Promotion and Price (4Ps) in Market Basket Analysis (MBA) and establish how the 4Ps can be applied as a tool for competitive advantage in the small scale retail sector in Zimbabwe. Market basket analysis is a techn...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Scientific and Technology Research
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/1061 |
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