Evaluation of survival strategies used by Gweru small to medium enterprises in the motor oil industry
This study sought to evaluate the survival strategies used by small to medium (SMEs) in the motor industry in Gweru during Zimbabwe s multicurrency regime (2009-2011). The main objectives of the study were to expose the strategies which used by SMEs in order to increase sales volumes and gain custo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Midlands State University
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/812 |
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