Commercial imperatives and their implications on the community newspaper group: the case of the times and Masvingo star
The paper explores principles that led to the birth of Zimbabwe Mass Media Trust [ZMMT] in general and its subsidiary, the Community Newspaper Group [CNG].The identity and performance of CNG s newspapers is examined. With special focus on The Times and Masvingo Star, the paper s thrust is CNG s tran...
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| Format: | Article |
| Language: | English |
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Midlands State University
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/731 |
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