The effects of product positioning on company performance: a case of grain marketing board.
The research was meant to assess the effects of product positioning on company performance. A case study of Grain Marketing Board Zimbabwe was used. The objectives of this study were to assess consumers brand association of the Silo products, to evaluate the impact of Silo brand communication on bra...
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| Language: | English |
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Midlands State University
2015
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| Online Access: | http://hdl.handle.net/11408/704 |
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