Cultural diversity in university business curriculum: placing business communication into the global context

Globalization has ushered in a new era of doing business. The business environment has expanded to include new markets in various geographical locations which has brought along with it a myriad of diversity including cultures. Globalization has shrunk the world and it cannot be business as usual whe...

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Bibliographic Details
Main Authors: Siwadi, Patience, Kanyenga, Siwadi Constance
Format: Article
Language:English
Published: Midlands State University 2015
Subjects:
Online Access:http://hdl.handle.net/11408/666
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