One minute excellence: the pathway to breakthrough customer service, a review
The paper discusses the key strategies to breakthrough customer service. The paper also endeavors to highlight, first that the only way to “wow” the customers and have a durable relationship is through one minute excellence. A 21st Century philosophy which postulates that in this era of maintaining...
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Format: | Article |
Language: | English |
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Midlands State University
2015
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Online Access: | http://hdl.handle.net/11408/637 |
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author | Duve, Richard |
author_facet | Duve, Richard |
author_sort | Duve, Richard |
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description | The paper discusses the key strategies to breakthrough customer service. The paper also endeavors to highlight, first that the only way to “wow” the customers and have a durable relationship is through one minute excellence. A 21st Century philosophy which postulates that in this era of maintaining symbiotic type of relationships with customers, we need personal “WOW” , to abandon the old paradigm of treating customers as second class citizens, to customer “WOW” which results in customer focused culture. The
paper further discusses service experiences by marketing practitioners including personal excellence experiences by the researcher right in the delight arenas. |
format | Article |
id | ir-11408-637 |
institution | My University |
language | English |
publishDate | 2015 |
publisher | Midlands State University |
record_format | dspace |
spelling | ir-11408-6372022-06-27T13:49:06Z One minute excellence: the pathway to breakthrough customer service, a review Duve, Richard One minute excellence, Pathway, Breakthrough, customer, focus, service, fumigation, networking, net weaving, Boma. The paper discusses the key strategies to breakthrough customer service. The paper also endeavors to highlight, first that the only way to “wow” the customers and have a durable relationship is through one minute excellence. A 21st Century philosophy which postulates that in this era of maintaining symbiotic type of relationships with customers, we need personal “WOW” , to abandon the old paradigm of treating customers as second class citizens, to customer “WOW” which results in customer focused culture. The paper further discusses service experiences by marketing practitioners including personal excellence experiences by the researcher right in the delight arenas. 2015-09-08T20:09:47Z 2015-09-08T20:09:47Z 2013 Article 1815-9036 http://hdl.handle.net/11408/637 en The Dyke;Vol. 7, No. 1; p.152-159 open Midlands State University |
spellingShingle | One minute excellence, Pathway, Breakthrough, customer, focus, service, fumigation, networking, net weaving, Boma. Duve, Richard One minute excellence: the pathway to breakthrough customer service, a review |
title | One minute excellence: the pathway to breakthrough customer service, a review |
title_full | One minute excellence: the pathway to breakthrough customer service, a review |
title_fullStr | One minute excellence: the pathway to breakthrough customer service, a review |
title_full_unstemmed | One minute excellence: the pathway to breakthrough customer service, a review |
title_short | One minute excellence: the pathway to breakthrough customer service, a review |
title_sort | one minute excellence: the pathway to breakthrough customer service, a review |
topic | One minute excellence, Pathway, Breakthrough, customer, focus, service, fumigation, networking, net weaving, Boma. |
url | http://hdl.handle.net/11408/637 |
work_keys_str_mv | AT duverichard oneminuteexcellencethepathwaytobreakthroughcustomerserviceareview |