An assessment of market recovery strategies to boost sales: a case study of Zimpapers
The research ought to assess the market recovery strategies to boost sales by Zimpapersl.t.d. these are the strategies that were adopted by Zimpapers after feeling the market share which was decreasing at an increasing rate covering the period as from 2012-2014. The major sources used were Kotler, P...
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| Language: | English |
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Midlands State University
2015
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| Online Access: | http://hdl.handle.net/11408/540 |
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