The extent to which pricing policy and strategy influence revenue generation of life assurance firms: Desktop study
Pricing policies and strategies are vital tools to confront competitive pressures in a market environment and also as a tool of improving the performance of the funeral sector. Funeral Assurances need to implement a pricing policy or strategy that maximize revenue but remain competitive in the targe...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | research article |
| Language: | English |
| Published: |
AnKa Publisher
2023
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| Subjects: | |
| Online Access: | https://cris.library.msu.ac.zw//handle/11408/5377 |
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