Antecedents and Outcomes of Corporate Social Investment on Customer Loyalty: A Case of Zimbabwe Stock Exchange Listed Companies
Corporate Social Investment (CSI) is a relatively new philosophy employed by corporates to build a strong bond within the communities in which they operate. Firms invest in several communities based on sustainable development initiatives for the good of humanity. The thin line between CSI and corpor...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Midlands State University
2022
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/4951 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|