Exhibitors’ preference at trade fairs: the case of Zimbabwe International Trade Fair (ZITF)
The success of a trade fair is measured against the quality and quantity of exhibitors in attendance. This research therefore sought to get insights into exhibitors’ preferences that captivate them to attend trade fairs from an African perspective. The objectives of the study were to determine the r...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2022
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| Subjects: | |
| Online Access: | https://doi.org/10.1080/15470148.2021.1893241 http://hdl.handle.net/11408/4673 |
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