Retailer volunteerism as a plastic shopping bag governance tool: shoppers’ reflections and contributions to environmental social marketing

Introduction The pollution of landscapes and coastal environments with plastic shopping bag litter is an escalating global problem. The introduction of plastic bag tax aimed at addressing this challenge achieved limited success in South Africa. This study explores South African shoppers’ perception...

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Bibliographic Details
Main Authors: Muposhi, Asphat, Shamhuyenhanzva, Roy
Format: Article
Language:English
Published: SAGE Publications 2022
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Online Access:https://journals.sagepub.com/doi/abs/10.1177/15245004211055688
http://hdl.handle.net/11408/4655
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