The use of the internet to attract tourists to Zimbabwe: an analysis of the Zimbabwe Tourism Authority website
The continuing rise of the internet as a communications tool for organizations in this informational era presents greater opportunities for marketing activities for tourism enterprises. In other words, the internet serves as a new communication and distribution channel for relevant and necessary tou...
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| Format: | Article |
| Language: | English |
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Cosmic Journals
2014
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| Online Access: | http://hdl.handle.net/11408/432 |
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