Survival Strategies: Case Study of Retail Hardware SMEs in Shurugwi – Zimbabwe

The study sought to evaluate the effectiveness of the survival strategies employed by the retail hardware sector in Shurugwi, Zimbabwe. The objectives of this study was to establish the challenges faced by SMEs, to establish survival strategies used by SMEs and to establish alternative survival stra...

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Bibliographic Details
Main Authors: Mapetere, Denver, Manhiwa, Thelma E R, Mhonde, Christopher
Format: Article
Language:English
Published: IISTE 2021
Subjects:
Online Access:https://iiste.org/Journals/index.php/EJBM/article/view/28664
http://hdl.handle.net/11408/4222
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