Corporate social responsibility as an invention of public relation: a case of Econet and National Railways of Zimbabwe (NRZ)
This article examines the relationship and relevance of CSR and PR at Econet and NRZ in Zimbabwe. It focuses on how CSR can be perceived by people, especially in Zimbabwe as an invention of PR. CSR which is modern PR is guided by reciprocity between the corporations and their publics in an effort to...
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| Main Authors: | , |
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| Language: | English |
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Academic Journals
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/415 |
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