Football as a space for marketing and relationship marketing in Zimbabwe : case of selected companies
The study heightens on the issues of football as a space for marketing and relationship marketing in Zimbabwe. The aim of this contribution is to ascertain on the rationale of companies investing money in football sponsorship. The major objective of the contribution is thus an identification of the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3872 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|