“I Am as Fit as a Fiddle”: selling the Mugabe brand in the 2013 elections in Zimbabwe

Robert Mugabe’s dominance in Zimbabwean politics post-independence has led critics to argue that politics in Zimbabwe is personal and patriarchal. Mugabe’s ruling Zimbabwe African National Union–Patriotic Front (ZANU PF)’s alleged use of violence, violent discourse, and other unorthodox power r...

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Bibliographic Details
Main Author: Chibuwe, Albert
Format: Article
Language:English
Published: Journal of Political Marketing 2020
Subjects:
Online Access:https://www.tandfonline.com/doi/abs/10.1080/15377857.2017.1306822
http://hdl.handle.net/11408/3838
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