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The effect of consumer ethnocentrism tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe

The effect of consumer ethnocentrism tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe

This study sought to investigate the effect of consumer ethnocentrism tendencies towards imports and local products in the food manufacturing industry in Zimbabwe. The research was guided by the following objectives namely: to determine the impact of demographic characteristics on cognition and affe...

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Bibliographic Details
Main Author: Siziba, Bekezela
Language:English
Published: Midlands State University 2020
Subjects:
Consumer ethnocentrism
Food manufacturing
Zimbabwe
Online Access:http://hdl.handle.net/11408/3836
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http://hdl.handle.net/11408/3836