The electronic media as a technological marketing tool for the subordination of women in Zimbabwe: the case of adverts on ZTV and SABC 1, 2 and 3
The study examines the significance of the electronic media in maintaining and perpetuating gender inequality. In the wake of various conventions and declarations that advocate for a dignified portrayal of women in the mass media, advertisements continue to portray women in images that inhibit t...
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| Main Authors: | , , |
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| Format: | Book chapter |
| Language: | English |
| Published: |
Moi University Press
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/3553 |
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