The effects of store environments on customer buying behaviour: a case of the Midlands Spar
The research investigated the effects of store environments on the buying behavior of customers. Its main objective is to explore the effects of the physical components of the store environment on customer buying behavior. Literature was reviewed guided by given objectives and gaps were noted as the...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3283 |
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