A study of the relationship between internal marketing and customer satisfaction: a case study of Lobels bread Bulawayo

Organizations are continuously seeking ways to improve their marketing effectiveness and orientation using internal marketing. Employees are the most important factor in the success and failure of any organization for the company to be at competitive advantage and dominate the market. The study ther...

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Bibliographic Details
Main Author: Nyauta, Sharon
Language:English
Published: Midlands State University 2018
Subjects:
Online Access:http://hdl.handle.net/11408/3201
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