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Influence of the rebranding strategy on brand preference: case of the Zimbabwe Broadcasting Corporation (ZBC).

Influence of the rebranding strategy on brand preference: case of the Zimbabwe Broadcasting Corporation (ZBC).

This research study sought to investigate the influence of the rebranding strategy on brand preference: The case of Zimbabwe Broadcasting Corporation. The research sought to fulfil objectives such as the influence of digitalisation on perceived quality, influence of change in television content on b...

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Bibliographic Details
Main Author: Chodeva, Tinashe
Language:English
Published: Midlands State University 2018
Subjects:
Rebranding strategy
Digitalisation
Zimbabwe Broadcasting Corporation
Online Access:http://hdl.handle.net/11408/3189
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http://hdl.handle.net/11408/3189