The impact of loyalty programs on customer repeat purchase: a case of the hospitality sector in Harare
The primary aim of the study was to determine the impact of loyalty programs on customer repeat purchase with specific reference to the hospitality sector in Harare. In particular, the study sought to determine the effect of customer rewards on customer loyalty within specific hotels in Harare as we...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3183 |
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