An evaluation of customer retention strategies used in the hotel industry with a specific focus on Flamboyant hotel (2010-2016)

This research sought to evaluate the customer retention strategies used in the hotel industry from (2010-2016). The study was motivated by the persistent loss of customers at Flamboyant Hotel despite its implementation of customer retention strategies. The research aimed at determining the importanc...

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Bibliographic Details
Main Author: Rufasha, Shoorai
Language:English
Published: Midlands State University 2018
Subjects:
Online Access:http://hdl.handle.net/11408/3131
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