The influence of promotion mix on purchasing behavior in B2B markets: case of Tatu Holdings
The study aimed at evaluating the influence of promotion mix on purchasing behavior in B2B markets. The study was conducted at TATU Holdings, in the Harare province of Zimbabwe. The study mainly aimed at measuring the effects of the following variables, personal selling on product interest, sales pr...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/3034 |
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