The impact of branding on corporate identity: a case study of Midlands State University
The study focused on the impact of branding on corporate identity on a public university. It sought to establish how the public universities can embrace branding as a way to establish a strong corporate identity and the perceived institutional benefits, differentiation, enhance corporate image, impr...
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| Language: | English |
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Midlands State University
2018
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| Online Access: | http://hdl.handle.net/11408/2992 |
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