The impact of branding on corporate identity: a case study of Midlands State University

The study focused on the impact of branding on corporate identity on a public university. It sought to establish how the public universities can embrace branding as a way to establish a strong corporate identity and the perceived institutional benefits, differentiation, enhance corporate image, impr...

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Bibliographic Details
Main Author: Mutamiri, Progress
Language:English
Published: Midlands State University 2018
Subjects:
Online Access:http://hdl.handle.net/11408/2992
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