The effectiveness of line extension strategies on brand sales performance: case of Unilever Zimbabwe Harare branch
The study was to determine the effectiveness of line extension strategies on brand sales performance with reference to Unilever Zimbabwe Harare branch. The research was centered on Unilever’s most recent line extensions for its Lifebuoy and Vaseline brands. The objective of the study was to establis...
Saved in:
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Midlands State University
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/2772 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|