Evaluating the influence of direct marketing on company performance in the bakery and confectionery Industry: a case of Bakers Inn, Gweru
With the growing level of competition in the Bakery and Confectionery Industry it is important for a company to maintain and grow its market share to gain an edge over competitors. This research aimed at evaluating the influence of direct marketing on company performance in the Bakery Sector. Compan...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2736 |
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