Iimpact of brand equity on company perfomance: case of Tristar insurance company
This study is an investigation of the impact of brand equity on company performance a case of Tristar Insurance Company. The company is facing a lot of challenges given the fact that its clientele mainly comprised of corporate customers who are struggling under the current economic conditions. Also...
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| Language: | English |
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Midlands State University
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11408/2580 |
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