Effectiveness of customer retention strategies in enhancing brand loyalty: A case of FAVCO Company.
The research sought to assess the effectiveness of customer retention strategies in enhancing brand loyalty at FAVCO. The first objective of this research study was to evaluate the effectiveness of customer retention strategies in enhancing brand loyalty at FAVCO. Secondly, it was to determine facto...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2253 |
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