Effectiveness of customer retention strategies in enhancing brand loyalty: A case of FAVCO Company.

The research sought to assess the effectiveness of customer retention strategies in enhancing brand loyalty at FAVCO. The first objective of this research study was to evaluate the effectiveness of customer retention strategies in enhancing brand loyalty at FAVCO. Secondly, it was to determine facto...

Full description

Saved in:
Bibliographic Details
Main Author: Ruwende, Tatenda
Language:English
Published: Midlands State University 2017
Subjects:
Online Access:http://hdl.handle.net/11408/2253
Tags: Add Tag
No Tags, Be the first to tag this record!