Investigating the effectiveness of Facebook marketing on firm competitiveness in the Real Estate Sector in Zimbabwe: A case of Trevor Dollar Real Estate.
The main aim of this study was to investigate the effectiveness of Facebook marketing on firm competitiveness in the Real Estate Sector in Zimbabwe focusing on Trevor Dollar Real Estate Gweru Branch’s case. The objectives of the study were to ascertain the role of Facebook advertising on increasing...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2244 |
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