An analysis on the role of corporate identity on influencing company performance in the insurance sector in Zimbabwe. A case of NicozDiamond Insurance Limited.

The research was carried out to assess the role of corporate identity management on influencing company performance in the insurance industry. The objectives of this research were to establish the effectiveness of corporate design on insurance policy sale growth, to determine if corporate communicat...

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Bibliographic Details
Main Author: Mariga, Blessing
Language:English
Published: Midlands State University 2017
Subjects:
Online Access:http://hdl.handle.net/11408/2243
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