Franchising as a strategy for firm competitiveness: a case study of Dairiboard Zimbabwe Private Limited.
This research was undertaken to evaluate the effectiveness of franchising as a strategy for Dairibord to achieve competitiveness. The research was motivated by the challenges that the company is facing such as stiff competition, decrease in sales volume and market share and high operational cost. Th...
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| Language: | English |
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Midlands State University
2017
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| Online Access: | http://hdl.handle.net/11408/2239 |
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