An analysis of the effectiveness of corporate social responsibility in establishing brand loyalty - Case of Delta Beverages-Chibuku.
The main purpose for this research was to analyze the effectiveness of corporate social responsibility in establishing brand loyalty and the company under study was Delta Beverages-Chibuku. Literature was reviewed through the use of text books, previous thesis and different articles journals. The ma...
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| Language: | English |
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Midlands State Univeristy
2017
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| Online Access: | http://hdl.handle.net/11408/2238 |
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